About Ruby Tulip & Co.
Curating South Africa’s finest brands, one thoughtful find at a time.
A thoughtfully curated collection of South African brands.
Ruby Tulip & Co. was created with a simple belief: that beautifully made products deserve to be discovered.
Rather than creating products ourselves, we carefully curate a growing collection of South African brands that share our values of quality, craftsmanship, and thoughtful living. From natural skincare and wellness to handmade jewellery, stationery, home comforts, and meaningful gifts, every item is chosen with intention.
Whether you’re shopping for yourself or someone special, we hope you’ll discover products that are useful, beautiful, and made with care.
Why We Curate
There are so many incredible South African makers doing exceptional work, yet many remain hidden behind larger retailers and international brands.
Ruby Tulip & Co. exists to help tell their stories.
Every brand we partner with is selected because we genuinely believe in what they create. We look for products that are thoughtfully made, practical, beautifully designed, and a joy to use every day.
Rather than offering thousands of products, we’d rather offer a carefully chosen collection you’ll love coming back to.
Supporting Local
Choosing local means supporting real people, small businesses, skilled artisans, and South African innovation.
Many of the brands you’ll find here create products using locally sourced ingredients, traditional craftsmanship, or sustainable practices. Every purchase helps support the people behind these businesses and contributes to growing our local economy.
More Than a Shop
Ruby Tulip & Co. is also a place to discover.
Through our journal, we share the stories behind our brands, explore the ingredients that make their products unique, and celebrate the creativity and craftsmanship found across South Africa.
We believe understanding where something comes from makes it even more meaningful.
Our Promise
Every product we stock is chosen with care.
We don’t chase trends or fill shelves for the sake of variety. We curate products we genuinely believe are worth sharing—products that offer quality, purpose, and a story worth telling.
Thank you for supporting local brands and for being part of the Ruby Tulip & Co. community.
What Our Customers Have To Say
